Premier Capital appoints new senior leadership team ahead of expansion

Premier Capital plc, the developmental licencee for McDonald’s in Malta and five other European markets, has announced changes to the senior leadership team to sharpen the company’s focus in preparation for further expansion.   


Peter Hili has been appointed Chief Commercial Officer and will be responsible for the optimisation of the Group’s business intelligence, the execution of its marketing and communications strategy and championing ESG efforts. He will be instrumental in delivering a positive impact in these areas and across the company’s network in Malta, Romania, Estonia, Greece, Latvia and Lithuania.


Simona Mancinelli, currently Managing Director of Premier Capital Hellas, has also been appointed Chief Operating Officer. She will oversee and support the markets in ensuring Premier Capital’s overarching goals are met, while injecting talent development plans and innovation in its restaurant operations.


One of the company’s top priorities remains to expand its footprint and the Chief Development Officer will lead this. With a current network of 179 restaurants and committed to opening 12 new restaurants per year over the medium term, this role will ensure the company’s strategy is realized, sustainably. Victor Tedesco will take on this new role in addition to being Chief Executive Officer.  


Premier Capital Chairman Melo Hili said: “Our people are our most important asset and, as the Developmental Licensee, my mission is to keep building on what we’ve achieved so far by succession planning and creating more opportunities for our employees. Our commitment to managing our impact on our communities and the planet, remain a core part of our strategy and these changes affirm our efforts in this space.”

About Premier Capital

Premier Capital plc is the Developmental Licencee for McDonald’s in Estonia, Greece, Latvia, Lithuania, Malta and Romania, operating 179 restaurants, including several McDrive, McDelivery and McCafé operations, and employing 10,000 people. More than 77 million transactions (guest counts) are effected every year across the six markets.


Premier Capital is the McDonald’s business within Hili Ventures, the group engaged in food service & retail, real estate & hospitality, and shipping, engineering & technology in 11 countries across Europe and North Africa with a team of more than 11,000 people. Hili Ventures is a proud partner of Apple, iRiparo, Konecranes, McDonald’s, Microsoft, NCR, Six Senses and many other global brands.