More than 400 people from six countries travel to Greek resort

Premier Capital plc, the Maltese-owned developmental licencee for McDonald’s in six European markets, has flown all its team leaders to Greece for the second consecutive year to host its Communication Day. This major investment event, now held twice in a row at the Westin’s Costa Navarino resort, brings together more than 400 people from Premier Capital’s markets Estonia, Latvia, Lithuania, Greece, Malta and Romania.

Attendees of the three-day event included team leaders from Operations, Supply Chain, Finance, Marketing & Public Relations, HR, Legal, IT, Development, Administration, and 280 McDonald’s restaurant managers. Jo Sempels, McDonald’s Corporation’s Vice-President Foundational Markets Europe, was guest of honour. Costa Navarino is one of the largest luxury resorts in Greece, offering stunning sea and mountain settings for guests.

Themed ‘Together Towards Tomorrow’, Communication Day this year underscored the business benefits derived from cross-market knowledge sharing and collaboration as Premier Capital’s teams work to revolutionise the McDonald’s experience in its markets. Teams were encouraged to pursue further growth by working together to develop expertise, experience and best practice in order to build a solid business across the markets.

Premier Capital’s business continued to grow this year, increasing its year-on-year growth momentum. Comparable sales and guest counts grew at a faster rate this year and currently surpass last year’s figures by 11.1% and 5.5% respectively.

All markets shared their plans for 2019, the main focus of which is to direct considerable investment and training into ‘Experience of the Future’, McDonald’s revolutionary service model. It features increased innovation, including mobile applications, high functionality self-ordering kiosks, table service with infra-red customer location technology, and McDelivery. Customers already enjoy all of Experience of the Future’s features in Estonia, Latvia and Lithuania, while other markets are seeing their rapid introduction month-on-month. Customer growth and retention and enhanced service levels will continue to be key priorities for each market with wider variety, premium products and in-store modernisation.

Later in the programme, attendees enjoyed a grand party with live entertainment and a colourful fireworks finale.

“Our teams enjoyed their stay in Greece so much last year that we decided to return to Costa Navarino for a second year to hold our Communication Day,” Premier Capital Managing Director Victor Tedesco said. “The investment in holding large-scale events like this is significant, but the return is immeasurable. In Greece, we were able to treat our teams to a luxury holiday setting as a way of thanking them for the remarkable results they are achieving.

“It is also a unique opportunity to bring all our key people together so that they can update everyone on the developments around the group and for them to share their experiences. Our people bring the McDonald’s experience to life in our restaurants. We have a great future ahead of us thanks to them.”

More than 400 people travelled to Greece for the event.

Premier Capital Chairman Melo Hili and Managing Director Victor Tedesco address leaders from the company’s six markets.

About Premier Capital

Premier Capital plc is the developmental licencee for McDonald’s in Estonia, Greece, Latvia, Lithuania, Malta and Romania. Its current network of 142 restaurants includes several McDrive and McCafe operations, serving more than 112 million customers a year thanks to a staff complement of 8,200 people.

Premier Capital plc is the McDonald’s business within Hili Ventures Ltd, the group engaged in multi-sited operations in partnership with McDonald’s and Apple, logistics, engineering, property and technology. Present in nine countries in central and Eastern Europe and North Africa with a team of 9,000 people, Hili Ventures is a proud partner of CMA CGM, IBM, Konecranes, Lenovo, Microsoft, NCR, Diebold Nixdorf, and many other global brands.